Join the IRYSS Revolution
Our Vision
At Iryss, we envision a future that transforms the fashion landscape by establishing a vibrant ecosystem designed for independent brands. Our goal is to create a world where creativity and collaboration thrive, allowing brands to connect authentically with consumers and stand tall against larger industry players.
• Global Community: We aim to foster a united community of independent brands across the globe, breaking down barriers and encouraging collaboration. By amplifying their unique stories, we ensure that diverse voices resonate with consumers everywhere.
• Technological Innovation: Our commitment to innovation drives us to integrate cutting-edge technologies that empower brands to navigate the ever-evolving market landscape. Through the use of advanced tools, including AI and blockchain, we enable brands to streamline operations and make data-informed decisions that propel growth.
• Sustainability Focus: We aspire to be at the forefront of sustainable practices in fashion. By promoting ethical production and responsible sourcing, we envision a marketplace that values environmental stewardship while empowering brands to thrive economically.
• Consumer Engagement: Our vision includes transforming consumers into active participants within the fashion ecosystem. We strive to educate and inspire shoppers to support independent brands, fostering a culture of conscious consumption that values quality and authenticity.
• Accessibility and Opportunity: At Iryss, we believe that every independent brand deserves the chance to succeed. Our vision is to democratize access to the resources and support necessary for brands to compete effectively, leveling the playing field in a market dominated by larger corporations.
• Legacy of Empowerment: We aspire to build a legacy of empowerment, inspiring future generations of fashion entrepreneurs. By nurturing a spirit of collaboration and shared success, we aim to redefine the industry as an inclusive space where every brand can flourish.
In summary, Iryss envisions a future where an interconnected ecosystem supports independent brands, allowing them to thrive through collaboration, innovation, and a commitment to sustainability. Together, we will pave the way for a more vibrant, equitable, and engaging fashion industry that celebrates the uniqueness of each brand.
Mission
At Iryss, our mission is to empower independent fashion brands by providing them with a comprehensive ecosystem that fosters creativity, innovation, and collaboration. We believe that the fashion industry thrives on diversity, and we are committed to creating an inclusive platform that allows independent brands to compete effectively against larger corporate giants.
We recognize the challenges that independent brands face—limited access to resources, high operational costs, and a complex supply chain. Our mission is to dismantle these barriers by offering a robust suite of services and cutting-edge technology that levels the playing field. By doing so, we aim to:
• Empower Creativity: We are dedicated to nurturing the unique voices and stories of independent brands. By providing access to state-of-the-art design resources, manufacturing capabilities, and marketing support, we empower brands to create innovative collections that resonate with consumers. Our ecosystem is designed to cultivate creativity, allowing brands to experiment and express their individuality.
• Foster Collaboration: At the heart of Iryss lies a commitment to collaboration. We bring together independent brands, resellers, influencers, and consumers into a vibrant community where shared success is the norm. By facilitating partnerships and connections, we create an environment where brands can learn from one another, share resources, and amplify their impact in the marketplace.
• Drive Sustainable Growth: We believe in building sustainable businesses that not only thrive economically but also positively impact their communities. By supporting local production, encouraging ethical practices, and fostering community engagement, we help independent brands grow in a way that aligns with their values and resonates with socially-conscious consumers.
• Leverage Innovative Technology: Our platform harnesses advanced technologies, such as AI-driven solutions and blockchain, to streamline operations and enhance transparency. We are committed to continuously evolving our technological offerings, ensuring that our brands have the tools they need to adapt to a rapidly changing market landscape. Our focus on innovation empowers brands to make data-driven decisions and respond effectively to consumer demands.
• Create Opportunities for All: Iryss is dedicated to democratizing access to the fashion industry. We believe that every independent brand, regardless of size, should have the opportunity to succeed. Our mission is to create pathways for growth, enabling brands to reach wider audiences and connect with consumers who value authenticity and craftsmanship. By pooling resources and knowledge within our ecosystem, we foster an environment where every brand can flourish.
In summary, Iryss is more than just a platform; it is a movement dedicated to reshaping the fashion industry for the better. Our mission is to empower independent brands to realize their full potential, creating a diverse and dynamic marketplace that celebrates creativity, collaboration, and sustainability. Together, we are building an ecosystem where independent brands can thrive, inspiring a new generation of consumers to embrace unique fashion stories.
Company History
Iryss was established in 2020 with a focus on developing and manufacturing several independent fashion brands in-house. During this period, we undertook full design, production, and sales of these brands, distributing them to multi-brand retail outlets.
Recognizing the Challenges
Through our experiences in the fashion industry, we witnessed firsthand the significant lack of support for independent brands attempting to scale in Europe. We faced numerous challenges, particularly in manufacturing, even with our own production facilities. These experiences deepened our understanding of the obstacles that independent brands encounter, including limited access to resources, high operational costs, and difficulties in navigating complex supply chains.
Building the Iryss Ecosystem
In 2021, motivated by the desire to address these challenges, we began to develop the concept of the Iryss ecosystem. Our aim was to create a comprehensive platform that empowers independent brands by providing them with the tools and resources needed to thrive in a competitive marketplace.
2020: Launch of Iryss
The initial vision focused on creating and supporting independent brands, ensuring they had the necessary infrastructure to succeed.
2021: Development of the Ecosystem Concept
We initiated the design and planning of the Iryss ecosystem, identifying the needs of independent brands and crafting solutions tailored to their challenges.
2023: Launch of the Iryss Ecosystem
The Iryss marketplace was launched, allowing independent brands to connect with consumers and resellers while providing access to tools and services that streamline operations and enhance visibility.
2023: Introduction of the Design Room
Our state-of-the-art Design Room was launched, featuring thousands of pre-sampled garments and a variety of fabric collections, enabling brands to access high-quality design resources rapidly.
2023: Expansion of Manufacturing Partnerships
We established partnerships with a network of vetted manufacturers, adhering to strict quality standards, ensuring our brands receive the best production services without compromising quality.
2023: Introduction of Advanced Technologies
We integrated advanced technologies, including AI-driven solutions and blockchain for transparency and funding, positioning Iryss as a leader in innovative practices within the fashion industry.
2023: Community Building and Growth
Iryss focused on building a vibrant community of independent brands, resellers, and consumers, fostering collaboration and shared success to amplify brand visibility.
Future Outlook
As we look to the future, Iryss remains committed to continuous improvement and innovation. We aim to expand our marketplace, enhance our technology, and further empower independent brands to thrive in an ever-evolving fashion landscape. Our focus is on creating sustainable and scalable solutions that benefit not only our brands but also their communities
At Iryss, we believe in the power of independent brands to transform the fashion landscape. Our dedicated team is committed to creating an ecosystem that not only empowers these brands but also fosters innovation, collaboration, and sustainability. Together, we are building a future where creativity knows no bounds and every brand has the opportunity to thrive. Welcome to the Iryss community.
Ronan Mckenna
CEO Statement
At Iryss, we have assembled a talented and diverse team dedicated to empowering independent brands within the fashion industry. Our collective expertise spans over 35 years, bringing together professionals from various facets of design, production, retail, and e-commerce. We believe that our team’s diverse backgrounds and shared passion for innovation are key to fostering a thriving ecosystem for independent brands.
Meet Our Team
Our leadership team is driven by a shared vision of creating an inclusive platform that levels the playing field for independent brands. With extensive experience in the fashion industry, our leaders are committed to implementing strategies that support sustainability, collaboration, and growth.
Our Leadership
Our creative team consists of industry-leading designers and branding specialists who collaborate with independent brands to bring their unique visions to life. They provide access to a vast library of pre-sampled garments and high-quality fabric collections, enabling brands to produce innovative and in-demand collections.
Creative Experts
We pride ourselves on maintaining high production standards. Our production specialists ensure that all products meet rigorous quality control measures, working with a network of vetted factories that adhere to AQL 2.5 standards. This commitment to excellence guarantees that our brands can rely on consistent, high-quality manufacturing.
Production and Quality Specialists
Our marketing and sales team works tirelessly to develop tailored strategies that amplify brand visibility and drive sales. They leverage their expertise in digital marketing, social media, and influencer partnerships to create compelling narratives that resonate with consumers and foster brand loyalty.
Marketing and Sales Professionals
Dedicated to supporting brands at every stage of their journey, our customer success team provides ongoing assistance and resources to help brands navigate the Iryss ecosystem. They are committed to ensuring that every brand can make the most of our platform’s capabilities.
Customer Success Team
Join Our Community
At Iryss, we are more than just a platform; we are a collaborative community of innovators and visionaries. Together, we are redefining the fashion landscape for independent brands and creating a supportive environment where every brand can thrive. If you’re ready to join us on this exciting journey, we welcome you to become part of the Iryss community.
